Skills every digital marketer should have in 2021

Online presence is the single most thing in the world right now. If you do not exist online, the chances are that nobody knows you offline as well. Brands need to plan an online marketing strategy and invest whole-heartedly in creating a strong online presence.

If you are not doing so, you are missing out on a huge demographic who prefers online shopping. Since the COVID’19 pandemic, online traffic and e-commerce transactions have increased by a whopping 40%.

Therefore, if you are a marketer or you aspire to become one, your focus should be on developing strong digital marketing skills. The new normal has forced businesses to shift their focus online, which is why the demand for all aspects of digital marketing has gone up!


You can polish yourself as a content marketer or a social media manager; if you are not interested in those roles, you can also learn how to be a community manager. Options are endless for all those who are willing to put in their time and invest in themselves. Here are some of the top skills that are in high demand by companies globally:


Social Media Marketing

Social media marketing is a highly sought-after yet the most underrated job in the digital marketing industry. With over 3.78 billion active social media users in the first quarter of 2021 alone, it is definitely not an easy job to manage multiple social profiles.

To get excel at this job, you need to be highly educated about social media algorithms for all platforms. With the ever-evolving algorithms, you must keep yourself up-to-date.

Most marketing teams today have an entire team dedicated to social media; you can be one of them as well!

Image source: Unsplash


Content Marketer

Content is the king, and rightly so. According to FastCompany, 45% of followers tend to un-follow brands on social media if they post irrelevant content. This is the single most important reason for you to learn this highly profitable skill.

Content marketing is not only limited to the social media copies that you come across, but it also comprises blog posts, web copies, interviews, and much more. Planning a content strategy, executing it to perfection, and analyzing the results can be your one-way ticket to success.

Additionally, 92% of marketers use content marketing and are looking to employ talented content marketers in their teams!

Image source: Sprout Social


Brand Development and Branding

All aspiring digital marketers should know how to develop a strong brand image. It is almost as essential as the quality of your products and services. A well-developed brand strategy has the power to build loyalty and a strong community.

Digital marketers work with their teams to develop a brand’s image, identity, and persona that reminds the user of the company. Once curated, make sure that it is consistent and is integrated into all the brand’s identifiers.

This is one of the areas where a strong digital marketing approach can make a huge difference.

Image source: Unsplash


Visual Marketing

A pretty and eye-catching design can make the whole world of a difference in your content. This is why 70% of the companies include visuals in their content marketing plans. Companies such as IBM, Airbnb, and many others invest highly in their visual teams as well.

If you are interested in making a career out of designing and marketing, then visual marketing would be the best foot forward. With so many big names in the industry spending highly on designs, you are sure to land a place in one or the other digital marketing teams.

Additionally, video content is also a highly sought-after field. Therefore, it might be wise for you to start polishing your YouTube skills as well.

Image source: Unsplash


Digital Project Management

To tie it all together, digital marketing teams need a project manager who can build timelines and keep everyone on track. This person is not directly responsible for any single task but acts as a catalyst in each team. Digital project managers will be in high demand this year!

Image source: Pexels


Digital marketing is the future of marketing. It has taken over the traditional ads that we were used to and is now taking over all other aspects of marketing as well. The above-mentioned five skills are not only in high demand this year but would also secure your future as a digital marketer for many years to come!


Read more about digital marketing tips and trends.

And find out about our digital marketing courses and how we can help you succeed in this field!


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Written by: Ines Tome

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