American Academy of Digital Marketing Blog

8 Essential Website Performance Metrics to be Tracked

Wed, 11 May 2022 00:00:00 +0100

Website performance is a critical aspect of user experience and a huge factor in the overall success of any online business. Many business owners fail to realize that simply having a website isn't enough; you also need to ensure that your website is performing well. If your website is slow or doesn't load properly, you will lose customers and revenue.

4 Steps to Build An Influencer Marketing Strategy

Wed, 23 Mar 2022 00:00:00 +0000

In the world of digital marketing, there are numerous strategies you can adopt to increase the visibility of your business. One of the most effective strategies is influencer marketing.

Meet the Tutor: Mafalda Araújo

Mon, 07 Feb 2022 00:00:00 +0000

In this blog, tutor and digital marketer Mafalda Araújo tells us what got her interested in digital marketing, why she enjoys passing her knowledge and passion to her students, and shares her professional advice.

How to create a Content Marketing Plan

Thu, 29 Apr 2021 00:00:00 +0100

Content marketing involves the planning, creation, and distribution of valuable information, and it's designed to attract your audience, retain them and drive customer action.

Content Marketing: best practices & trends

Mon, 15 Mar 2021 00:00:00 +0000

Content marketing provides the best opportunity for marketers to boost their results by producing a diverse set of content, which is both relevant and useful for readers. Helpful content that can deliver precisely what the audience wants helps build a robust online presence, build an authentic reputation, and grow a loyal community.

Digital marketing skills to master for 2021

Sat, 20 Feb 2021 00:00:00 +0000

8 Digital Marketing trends for 2021

Tue, 12 Jan 2021 00:00:00 +0000

The Best Christmas Marketing Campaigns of 2020

Mon, 30 Nov 2020 00:00:00 +0000

The most effective Digital Marketing tactics for businesses

Fri, 30 Oct 2020 00:00:00 +0000

Whether you are a business owner that wants to sell online or are starting your own small business, you probably have heard about digital marketing. InternetLiveStats shows that over 4.7 billion people are using the Internet and that this number is growing. With technology and consumers requests constantly evolving at a high speed, digital marketing requires a more 'fluid' approach - you must adapt and change accordingly to your audience's needs and expectations.

7 Things to mull over when building a successful E-Commerce Website

Wed, 12 Aug 2020 00:00:00 +0100

8 ways to Increase Instagram Followers

Wed, 22 Jul 2020 00:00:00 +0100

Email Marketing Best Practices

Wed, 03 Jun 2020 00:00:00 +0100

With all the speculation about artificial intelligence, virtual reality and chatbots, it seems like email marketing is a past strategy. However, this digital tool is still going strong today, and possibly can be the best strategy for your business. Do not believe us? Here is some data:

This tool is continuing to be beneficial to marketers by providing some of the greatest ROIs of any digital channel.
And this year, DMA Email Benchmarking Report has highlighted how email marketing has been revived after the introduction of the EU's General Data Protection Regulation (GDPR).

The Benefits of Online Learning

Sat, 28 Mar 2020 00:00:00 +0000

When we make the decision to find and study an online course, the workload can be troubling. People who haven’t studied online courses before may be baffled by how to complete their tasks and stay on-target. Though it may seem unusual to you, many students thrive when they can study in their own time and complete work from anywhere.

Top Digital Marketing Skills That Employers Want in 2019

Tue, 26 Nov 2019 00:00:00 +0000

The digital revolution has dramatically changed the role of a marketer. Employers now want digital marketers who are skilled in multiple areas so that they can collaborate efficiently on different types of projects.

Our Digital Marketing Courses Contribute to Your CPD

Tue, 13 Aug 2019 00:00:00 +0100

All of our digital marketing courses are accredited by the CPD Standards Office.

3 Easy Steps to Finding the Right Keywords

Mon, 20 May 2019 00:00:00 +0100

Keywords are the most important elements of an SEO strategy. Check out this step-by-step guide to finding the right keywords for your business.

Hazel Hill: Upskilling for Success

Fri, 17 May 2019 00:00:00 +0100

We caught up with Digital Marketing Academy graduate, Hazel Hill, to find out why she chose to study digital marketing and how the course has benefitted her.

American Academy of Digital Marketing tutor becomes Associate Fellow (AFHEA)

Fri, 17 May 2019 00:00:00 +0100

We are pleased to announce that one of our digital marketing tutors, Giulia Iannucci, has been awarded the title of Associate Fellow of the Higher Education Academy (AFHEA) for her contribution to teaching and learning in higher education.

How to write successful blog posts

Mon, 15 Apr 2019 00:00:00 +0100

As a blogger, you know your biggest challenge is to find new and original content to feed your blog regularly. However, in addition to creativity, there are several technical issues you need to consider to help you achieve success.

Boost Your Brand With Social Media

Fri, 15 Mar 2019 00:00:00 +0000

When you're on the social media scene, chances are you've come across advertising messages subtly weaved through your feed while you scroll through friends’ latest pictures or updates from your favourite artists.

How To Improve Your Digital Marketing Resume

Fri, 02 Nov 2018 00:00:00 +0000

The digital marketing industry is continuously growing and is a highly competitive sector. That means it's important to stand out from the crowd in order to land your dream marketing job. Having the perfect resume is essential.

Amplify your content marketing by repurposing content

Tue, 25 Sep 2018 00:00:00 +0100

You can spend hours planning, drafting and publishing an article on your blog or a report on your website. In an ideal world, the content would reach every member of your target audience, but of course, content marketing isn’t that easy. In fact, the lifecycle of your content piece shouldn't end after it has been published.

3 simple ways to make your content convert

Wed, 25 Jul 2018 00:00:00 +0100

Building content that attracts and drives new business requires the use of some key ingredients – and we’re sharing that simple recipe for success. Content is king so it’s worth investing in. Maximise your content’s ROI using these three proven techniques.

How to Succeed at your Digital Marketing Interview

Mon, 25 Jun 2018 00:00:00 +0100

An interview is a fantastic opportunity to demonstrate your skills, personality and suitability for a particular role. In this blog, I will cover how to prepare for your interview and also give you tips to make you more confident during the interview itself.

Facebook: user data privacy and the implications for digital marketing

Thu, 29 Mar 2018 00:00:00 +0100

Facebook's online advertising platform offers a powerful way to reach audiences. It allows advertisers to target users based on demographics like age, interests and location. Advertisers who analyse the data can then make assumptions about users and target audiences with adverts based on this data.

What the Facebook News Feed change means to digital marketing

Thu, 25 Jan 2018 00:00:00 +0000

Facebook is changing its News Feed algorithm. Why has Facebook decided to make this change? And how can digital marketers change their approach to marketing on this social media channel?

The Best Christmas Marketing Campaigns of 2017

Tue, 12 Dec 2017 00:00:00 +0000

‘Tis the season to be jolly, and this time of year we certainly are. I have been busy searching the internet for the best examples of digital marketing creativity, novelty and fun. This is a key time for big brands to broadcast their message and engage with their audiences and in this blog, we will explore some of this year's best Christmas marketing campaigns from around the world.

Top 7 Digital Marketing Trends for 2018

Thu, 09 Nov 2017 00:00:00 +0000

As digital marketers, we are expected to keep up to date with the trends and technologies influencing industry and business. In a fast-moving and ever-changing world, this may seem like a daunting task, but the key to success is to understand your audience and develop a marketing strategy that delivers an amazing customer experience. As we look forward to 2018, here are the top trends you need to consider as part of your digital marketing plan.

Creating ideas for your next blog

Wed, 20 Sep 2017 00:00:00 +0100

Imagine the scenario: you’ve committed to blogging because you realise the value of creating great content for your business, you sit down to start a new blog post and are suddenly faced with a difficult question - what do I write about?

Convince your manager that digital marketing matters

Thu, 31 Aug 2017 00:00:00 +0100

Whether your business sells products or services online, engages in internet advertising or uses social media to interact with customers, digital marketing is an activity that simply can’t be ignored. In this blog, I will illustrate the benefits of digital marketing and why your organisation should develop in-house digital marketing skills.

Build an exciting career in Digital Marketing

Fri, 02 Jun 2017 00:00:00 +0100

The world of business and marketing has been completely changed with the rise of digital marketing. As the demand for digital marketing skills grows, many employers are offering attractive salaries, career advancement and other benefits to attract and retain the best talent. Digital marketing can level the marketing playing field and allow businesses to sell their products online and engage with customers globally. So, how can you take advantage of this growth?